CHA Winter 2014: We R Memory Keepers


As usual, the We R Memory Keepers booth was *loaded* with new products and offerings from paper lines to tapes to new designs for their letterpress system. Rather than go over everything in the booth, I will be sharing my favorites.

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1. Love that they’ve taken the wood trend and mixed it with the pre-made die cut trend to create printed + shaped wood pieces that coordinate with their lines. Here you can see a few of my favorites.

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2. They have the only new luggage/storage that catches my eye!

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They have two beautiful new shoulder bags + coordinating rolling totes. So tempting to try and justify one (I can’t – but that blue one is just so perfect!) They also have Pocket Page/Project Life card storage.

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I like that the drawers could be labeled and that the ones on the bottom could be for photos, and so many tags, die cuts, or other little bits could be stored in those top drawers.


3. Thinking off the page. I’ve said it many times- to thrive in this industry now you have to make products that appeal to a wider audience. I love products like this Flower punch board where you can use patterned paper + a punch to create flowers of various sizes for your scrapbook pages, cards, or as decorations for your home or next party! Above you can see how this product works – just punch & score. Fold. Then customize by curling petals (if desired), adding a stem, or leaving the flower flat.

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4. Finally, We R Memory Keepers unveiled possibly the HOTTEST new idea on the show floor.

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A series of 4×4 albums, page protectors, and papers all designed to work together and as the title suggest, make an album easily!

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What is so appealing about this format is that it is a great size for a brag book or mini album project for an existing scrapbooker. The perfect present for the teenager or young adult who loves instagram and just wants to print + save favorite photos. Or a great project size for someone new to paper crafting who wants a simple start with minimal supplies.

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Not only are they cute (and shipping in March!) but useful and I see them appealing to a wide audience.

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Without a doubt square things were very popular at CHA this year- but this was the best of the best!

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I am already plotting out if I can teach a class and/or create a whole series around this cool new product line. So inspired! I will tell you that you can expect to see these albums at Simon Says Stamp as well as other retailers in March.